My view on DC isn't that they shouldn't make sexy comics or
that by doing so they're just terrible people. I think such a thing would be
problematic in a shared universe, but blah blah I hate share universes anyway.
Most entertainment does some sexual pandering, but I can accept that for things
I like because I know it sells, these people have to make money, and I
generally think that the upsides balance that out to "good."
But when DC hears this controversy and responds very
specifically in a way that doesn't address the narrative, but instead calls-out
how that narrative is executed (albeit with some merit), it doesn't give the
impression of a company that's aware of the actual controversy. If "kids
could read this!" was the complaint, they would've nailed it.
If they'd said "Scott Lobdell is one of our best
writers and we trust the direction he'll be taking 'Red Hood and The Outtakes'
over the next few months," that would've been in the ballpark. I'd be
happy with that.
Incidentally, they told everyone
who might be interested in getting their 12 year old a "T" comic that
"T" means tits and talk about sex, which brings up an entirely new
issue that immediately makes them look bad.
DC's made an impressive number of bold and boneheaded
decisions this year. In my opinion, they were getting more "bold"
hits than "boneheaded" ones until this moment. I don't even mind "Red
Hood and The Ouroboros" so much; it's not meant for me and the people it
is meant for probably don't care about how responsibly women are portrayed in
the media. It's that if DC failed to address this, it would have merely backed
up a lot of the sexist image they've accumulated lately--an image that's
frustrating since they're in the midst of an effort to show more, and more
different, people how awesome one of my hobbies is. It's even more maddening
because that effort has come at the risk of losing at least some of their fan
base that kept them afloat.
Instead, they replied with this tone-deaf WTF and I'm left
wonder why any intelligent person would start looking into comics--the
communities, the companies, and the actual product--and see something they'd
want to spend time and money on.
It reflects badly one of my hobbies, and, in some small way,
on me as well. Don't get me wrong; I'm still lined up to buy some
"JLI" and "Stormwatch." However, if my money's going into
the same pocket that makes and markets "Red Hood and The Outfielders,"
then "Schism" and the rest of my "Sandman" collection are
going to carry a bit more weight than Booster Gold & friends or Travis
Tritt & Friends.
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